The process of spreading an epidemic is never a mass effort. Instead, the huge chunk of the work will be done by a handful of exceptional people who have the right skill sets. The three key types of people who spread epidemics are:.
Your job is to get people to remember the key message of an idea in order to change the way people think or act. To get people act on a new ideas, have the right environment.
Full Lesson Plan Overview
Huma beings are influenced by their environment much more than they realize. In , Sharp came out with the first affordable fax machine for people at home and sold a solid 80, units in the first year. Sales rose steadily, but in completely exploded — by over 5 million fax machines were in use in US homes. In , the point was hit when finally enough people owned a fax, so it made sense for the rest of the world to get one too.
The Tipping Point Summary
If you want your idea to go viral, getting it in the hands of a few of these key players is crucial to hit critical mass. Gladwell calls this the stickiness factor. When testing the show by observing children watching it, they noticed children were quite selective about what they paid attention to, for example, toys on the floor or the show on TV.
That meant unlike adults, children paid attention to TV in order to learn and understand, not to be entertained.
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Tip #1: Help your big idea gain steam by leveraging the “connectors” in your life
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Related Lesson Plan #1: The Tipping Point
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